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as an innovative marketing and sales tool
At the main zoo-industrial exhibition ParkZoo, the AR-stand of Valta Pet Products caused a real wow effect and became the center of attraction for visitors.

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Case: Implementation of AR-Augmented Reality for Valta Pet Products - the largest Russian distributor of premium pet products
VR / AR for business
as an innovative marketing and sales tool
At the main zoo-industrial exhibition ParkZoo, the AR-stand of Valta Pet Products caused a real wow effect and became the center of attraction for visitors.

Increase your company's turnover and online sales with VR / AR solutions for business
Get a consultation
Case: Implementation of AR-Augmented Reality for Valta Pet Products JSC - the largest Russian distributor of premium pet products
VR / AR for business
ПОЛУЧИ БЕСПЛАТНУЮ КОНСУЛЬТАЦИЮ УЖЕ СЕЙЧАС
Расскажем подробнее как можно применить решения в вашем бизнесе
What has been done for Valta Pet Products?
We developed an application for IOS and Android
1
The application recognizes the packaging of the product and shows photo and video content about this product. This solution optimized Valta's costs for printing services, since it allowed not to print the QR code directly on the packaging.
Quest for the exhibition stand has been implemented
2
The visitor downloads the application, scans the QR code at the booth and goes through a series of short exciting tasks. Purpose: to acquaint the potential client with each category in an interactive format, to demonstrate the unique advantages of the exhibited goods, to motivate them to conclude a supply contract. Achieved result: higher memorability of information about new products, visual explanation of the benefits and reasons for putting Valta's products on store shelves.
Virtual shelving
with products
3
Fitting a rack with a distributor's goods using AR-augmented reality in the interior of a specific customer's store before concluding a contract for the supply of specialized equipment and goods. The result: increased conversion of b2b sales.
Virtual catalog
4
This solution saved the cost of printing paper catalogs for 30,000 customers across four sales channels. The app shows the wholesale and retail price. The product can be viewed in three-dimensional form on the gadget screen and then go to the valta.ru online store to place an order online.
Это решение сэкономило деньги
на ежемесячную печать бумажных каталогов нескольких категорий
для разных клиентов. Приложение показывает оптовую и розничную цену. Товар можно рассмотреть
в объемной форме на экране гаджета и перейти в интернет-магазин,
и заказать товар онлайн.
Business card
with QR code
5
The guest of the stand scans the QR code on a paper business card. The application saves the name, phone number, e-mail, company name in the address book of the smartphone. More than 1000 potential partners have saved contacts of Valta and its managers on their phones. Result: the contact is guaranteed to be saved on the phone, unlike the stack of printed business cards from the exhibition, which are often simply lost.
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RESULTS AFTER THE EXHIBITION
156
Downloads of Valta b2b app on Google Play during the exhibition


483
Downloaded Valta b2b app in AppStore
during the exhibition


92
Completed the quest "Valta" to the end, 7/7 points with QR code
1000
Saved "Valta" contact through the QR-code on the business card
AR mechanics for business applications tested at the exhibition were further developed
VALUABLE BUSINESS SOLUTIONS
Customers spend longer time in the store, studying products on the spot on the phone. Therefore, it is beneficial for stores to host AR objects.
Interaction directly with customers. They learn everything about the product, new products, promotions and the price through a QR code at the stand, leaflets or goods without the participation of sales consultants
Analytics for each point of sale. The QR code collects data on consumer preferences and interests by the report on click-through rates and in-app interactions
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Аналитика по каждой точке продажи. QR-код собирает данные
о покупательских предпочтений
и интересах по отчету кликабельн-ости и взаимодействиям внутри приложения
Взаимодействие напрямую
с покупателями. Они узнают все
о товаре, новинках, акциях и цену через QR-код на стенде, листовках
или товаре без участия продавцов-консультантов
"Valta" REVIEW
Valta b2b
Download the app and scan QR codes in the Valta Pet Products chain stores
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